Lead change

Lead change

FARE is a world class organisation committed to leading social change and reducing the harms to individuals and cost to the community that result from the misuse of alcohol.

With a strategic goal to activate individuals, communities, and organisations to bring about change, FARE will measure its success by the increase in Australians who are aware of the harms from alcohol and are mobilised to prevent alcohol harm.


Innovative campaign helps mums-to-be achieve a booze free pregnancy

Pregnant Pause, the innovative health promotion campaign that asks participants to take a break from alcohol during their pregnancy or the pregnancy of a loved one, has continued to expand, boosted in August 2016 by new television advertising campaign in the Australian Capital Territory (ACT).

The campaign takes a novel approach in promoting Australia’s alcohol guidelines, raising awareness of this important health message that for women who are pregnant or planning a pregnancy, no alcohol is the safest option. Pregnant Pause has become a trusted campaign in the ACT, providing a strong support system to help women achieve an alcohol-free pregnancy.

Supported by the ACT Government under the ACT Health Promotion Grants Program, Pregnant Pause and local partners have joined to encourage Canberrans to give the gift that truly lasts a lifetime. The campaign features an extensive digital and social media component coupled with television and radio advertisements, community activities, and local events, and will continue working with partners to generate meaningful discussions about alcohol and pregnancy at a local and national level.


Preventive health: How much does Australia spend and is it enough?

FARE’s national Prevention 1st campaign continues to keep the preventive health policy on the political agenda.

On 14 June 2017, the economic report, Preventive health: How much does Australia spend and is it enough? by La Trobe University’s Professor Alan Shiell, was launched at a forum at Parliament House in Canberra.

The report examined the investment in preventive health, and found Australia ranks poorly on the world stage and that governments must spend more wisely to contain our burgeoning healthcare budget.

The report also examined trends in preventive health spending, comparing Australia’s record, as well as the funding models used, against selected Organisation for Economic Co-operation and Development countries.


Booze Free Sport – Giving alcohol sponsorship and advertising in sport the boot

FARE has long advocated for an end to alcohol sponsorship in sport. Our Booze Free Sport campaign has been bold and unambiguous in calling on the National Rugby League, Australian Football League and Cricket Australia to protect our children and stop promoting alcohol and inappropriate messages to its young fans.

In early 2017, the campaign called on Australian cricket team captain Steve Smith to demonstrate much-needed leadership and support efforts to phase out alcohol sponsors from professional cricket.

Booze Free Sport has quickly gained visibility as a health promotion campaign that exposes the alcohol industry’s aggressive marketing and sponsorship activities, and the urgent need for government action.

The Booze Free Sport campaign aspires to be a catalyst for change, and will continue encouraging Australia’s professional sporting codes to give up alcohol sponsorship and respond to community concerns