This is what an alcohol pregnancy warning label should look like

FARE launched a campaign calling on Australian and New Zealand members of Parliament to support mandatory pregnancy warning Labels on all alcohol products.

After more than six years the voluntary scheme operated by the alcohol industry has served only to confuse and mislead consumers.

FARE commissioned focus group testing on the effectiveness of the current system, which found alcohol industry warning labels are hidden, misleading, small or often missing entirely.

Alcohol consumption during pregnancy is associated with a range of adverse consequences, including miscarriage, stillbirth, low birth weights and Fetal Alcohol Spectrum Disorder.

This harm is preventable, and warning labels on alcohol products are a cost-effective method of informing consumers about the risks.

FARE called on the Australian and New Zealand Ministerial Forum on Food Regulation (the Forum) to mandate pregnancy warning labels on all alcohol products and put an end to the failed alcohol industry scheme.

The campaign advocated that 2018 was the deadline to put people before profits and vote in mandatory labelling.

Aussies uninformed and misled on alcohol-related cancer and disease

FARE’s Annual Alcohol Poll 2018 revealed that Australians feel they are in the dark when it comes to an awareness of the association of long-term health risks and alcohol consumption, with the vast majority wanting to know more about the harm associated with regular alcohol use.

Now in its ninth year, the Annual alcohol poll 2018: Attitudes and behaviours examined in detail Australians’ awareness of the links between alcohol and cancer and other disease, their understanding of the official drinking guidelines, and their desire as consumers to be fully informed of the risks associated with alcohol use and measures to reduce that harm.

The 2018 Poll found that fewer than half of Australians are aware of the link between alcohol use and disease, including stroke (38%); mouth and throat cancer (26%); breast cancer (16%); and 200 other disease and injury conditions. However, the vast majority of Australians agreed that they have a right to this information.

Under the influence

In a submission to the Senate Committee examining the political influence of donationsFARE identified and documented three case studies highlighting the alcohol industry’s influence on policy decisions.

Using Australian Electoral Commission (AEC) data, FARE’s analysis, spanning two decades of political donations, clearly revealed how the alcohol industry donates generously and strategically to political parties in its efforts to secure favourable policy outcomes.

In its submission to the Senate Select Committee into the political influence of Donations, FARE made the case that in light of these findings, and with the interests of the industry in direct conflict with the health and welfare of the general public, political donations from the alcohol industry should be banned as a matter of urgency.

This evidence strengthens FARE’s position that the alcohol industry, at a collective level, is utterly shameless in buying influence in the political and policy agenda.   

©2019 Foundation for Alcohol Research & Education | Level 1, 40 Thesiger Court, Deakin ACT 2600 | 02 6122 8600

©2019 Foundation for Alcohol Research & Education

Level 1, 40 Thesiger Court, Deakin ACT 2600 | 02 6122 8600