Working to end alcohol advertising in sport

Did you know that nine in ten Australian parents are opposed to the high volume of alcohol advertising their children are exposed to during TV coverage of Australia’s favourite sports?

And for good reason.

Extensive evidence shows that embedding alcohol advertising in sport normalises alcohol consumption among children. This can lead kids to drink earlier, and at dangerous levels.

The End Alcohol Advertising in Sport (EAAiS) campaign – formerly Booze Free Sport – calls for alcohol advertising to be phased out of professional sports.

It is an initiative managed by FARE and proudly supported by leading health organisations across Australia.

EAAiS encourages Australia’s professional sporting codes to give up alcohol advertising; calls on governments to assist offending codes to break their addiction of alcohol industry dollars; and aims to inspire and ignite change across all professional sporting codes to build a better future for our kids.

The campaign will continue to galvanise the community and increase the already strong levels of support for the issue through major events and ongoing activities, and ultimately bring an end to alcohol advertising in sport.

Supporting mums-to-be in an alcohol free pregnancy

What does your “village” look like as a mum-to-be in the 21st century?

Pregnant Pause aims to make it easier on mums-to-be by encouraging Australians to make the pledge to go alcohol free during their pregnancy, or the pregnancy of a loved one. Pregnant Pause believes building a strong support system will help women achieve alcohol-free pregnancies, giving the 300,000 babies born in Australia each year the best possible start in life.

Now in its fifth year, the campaign has continued to expand, including this year hosting an event in Canberra, How does she do it? A luncheon for Canberra mums and mums-to-be, providing an opportunity for women to come together in a safe, supportive environment. The event saw over 70 Canberra mums and mums-to-be, a panel of high profile Canberra women (and many cute babies) combine to discuss the challenges and rewards of juggling motherhood and work-life balance.

Pregnant Pause this year was boosted by Commonwealth Department of Health funding, and through joint backing from FARE and the Commonwealth and ACT governments, the campaign was featured on a billboard at Canberra’s international airport.

With thanks to ongoing funding from the ACT Government’s ACT Health Promotion Grants Program, we were also able to develop a new TV commercial, which was broadcast across the ACT region.

Reduce Risky Drinking: Creating a new norm for undergraduate students

Reduce Risky Drinking is a new FARE project using a social norms-based approach which aims to reduce harmful drinking among university students in the Australian Capital Territory.

Australian studies have shown that overall alcohol consumption among young people aged 18-24 years is declining. However, those in this age group who are drinkers consume alcohol at very risky levels, placing them at risk of short and long-term harm.

Social norms surrounding drinking are commonly misperceived among university students, with international studies revealing students:

tend to overestimate the frequency and amount of drinking among peers, and

generally, believe that their peers are more permissive in their personal attitudes about substance use than is actually the case.

Social norms interventions attempt to correct misperceptions by providing information about the true prevalence of the behaviour – in this case, drinking alcohol.

Women Want to Know

FARE’s Women Want to Know (WWtK) project encourages health professionals to routinely discuss alcohol and pregnancy with women and provide advice consistent with the National Health and Medical Research Council’s Australian Guidelines to reduce the health risks from drinking alcohol (the guidelines).

Developed in collaboration with leading health professional bodies across Australia and launched by FARE in 2014, the project provides online training and resources to support health professionals and women who are pregnant, planning pregnancy or breastfeeding, access important information about the guidelines.  

Over this year WWtK has responded to 2016 evaluation recommendations by reviewing, updating and distributing nationally its health information leaflet for women about alcohol and pregnancy. The WWtK online training courses hosted by three health professional colleges have also been reviewed, updated and re-released.

These activities consolidate the value of WWtK in reducing the incidence of alcohol exposed pregnancies in Australia.

©2019 Foundation for Alcohol Research & Education | Level 1, 40 Thesiger Court, Deakin ACT 2600 | 02 6122 8600

©2019 Foundation for Alcohol Research & Education

Level 1, 40 Thesiger Court, Deakin ACT 2600 | 02 6122 8600